There are a few questions that come into mind of any individual planning for a mba degree in marketing. What will be the scope of the program, what kind of jobs he will get and what will be the starting salaries are some points that are considered. But the good news is that there is a huge demand of marketing managers in all sectors. Marketing is the oldest disciplines of management and has a very good scope in today’s market trend. MBA in marketing is one of the most popular MBA courses in India and those with a degree have an option to develop a career in any discipline, be it hospitality, retail, banking, tourism, media or advertising. Salaries are very good and generally depend on the work experience of the individuals. It also depends on the position and reputation of the organization.
Here are a few job profiles for candidates with a degree in MBA marketing-
Marketing Manager: marketing manager is a person responsible for effectively handling relationships with customers. One must have good knowledge of current market trends, emerging technologies and various strategies used in marketing. To learn all this it is advised to do an mba from one of the best business schools of India
Sales Manager: sales manager has to perform a number of duties like assessing competitor activities, providing customer service, and achieving sales targets. The profile is best for those who have an interest in dealing with customers and addressing their concerns.
Product Management: product managers play a very important role in any organization. Their main function is to plan strategies that will help in promotion and growth of a specific product line.
Digital Marketing/Internet Marketing: this is one of the hottest career options for people with a degree in mba marketing. It has tremendous opportunities in areas like account management, client management, social media marketing, search engine optimization, search engine marketing etc.